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Moët Hennessy is streamlining creative production across its portfolio of brands
In order to efficiently scale creative production within the APAC region, luxury wine and spirits manufacturer Moët Hennessy has adopted Shuttlerock’s Creative as a Service (CaaS) subscription-based solution.
Scaling creative whilst maintaining quality
Each of the brands within Moët Hennessy’s portfolio are linked by a common pursuit of perfection in everything that they do. This ambition for excellence is especially important when it comes to their digital presence, as this is a key area where perceptions of their brands are formed. So, when it comes to creative production, no shortcuts can be taken. Their creative assets need to consistently live up to this high standard of quality.
However, this need for quality can conflict with another crucial requirement: scale. Each of Moët Hennessy’s brands also require a high-volume of ad creative in order to reach, engage and reinforce their messages across a variety of digital platforms.
Traditionally, scale comes at the expense of quality. But by working with Shuttlerock, Moët Hennessy has been able to get the best of both worlds by leveraging their existing assets as the initial building blocks for creative production.
